Conducting interviews from our target audiences is very important and essential as this will help us decide as a group to know what our target audiences would expect and prefer in our music video. We also provided our music video ideas that we came up with, which allowed our audiences to get an idea, but also as it would contain elements such as locations and storyline. 

After, conduction my primary research for the music video ideas this allowed us as a group to gain more ideas and thoughts that we could include and improve in our music video, such as include a romantic based storyline (narrative) but also a performance where the artists will be singing.